HEB Organic Lettuce

HEB wanted to make a bold statement that will bring attention to their new line of organic lettuce. While different visual platforms were created for this project, the concept of “growing happiness” will not only keep loyal consumers but gain new consumers as well.

The design uses bold colors and amusing language making it fun and approachable. The playful “tree” window reinforces nature and reveals freshness.

Roles:
Research
Mood Board
Sketches
Concepts
Final Designs