︎    Work                                                                                                                                                                                                                            
︎    Work
VISUAL DESIGN

brian koff
312 835 0744

bkoff@pm.me

HEB Organic Lettuce


HEB wanted to make a bold statement that will bring attention to their new line of organic lettuce. While different visual platforms were created for this project, the concept of “growing happiness” will not only keep loyal consumers but gain new consumers as well.

The design uses bold colors and amusing language making it fun and approachable. The playful “tree” window reinforces nature and reveals freshness.

Roles:
Research
Mood Board
Sketches
Concepts
Final Designs



ZYM


ZYM is an electrolyte replacement tablet that dissolves in water. It's made for athletes, so the name and graphics needed to be fast, sporty, simple and effective. I designed a range of products and campaigns for ZYM.


Roles:
Strategy
Nomemclature
Research
Mood Board
Sketches
Concepts
Final Designs



Pinnacle Vodka Website


Out of the 32 flavors of Pinnacle Vodka, we focused on the most popular, UNFLAVORED. The redesign focused on quality and roots.

Roles:
Sketches
Concepts
Final Designs




Artisan Collection


Coffee Bean International needed an updated brochure and catalog to highlight their new blends with the focus being SUSTAINABILITY.

Roles:
Sketches
Concepts
Final Designs